How a site gets built
The same six stages for every contractor, in this order. Nothing gets designed before we know your business, and nothing ships before it passes on a real phone.
The six stages
Each stage ends with something you can see and approve.
Brief
We learn your business before designing anything: the services you make money on, the towns you work, your crew, your reviews, your license and warranty, and what a good job is worth to you.
Direction
A look that belongs to your company, built from your trade, your area and your reputation. You see it before we build it.
Conversion plan
Every page gets one job: a call, an estimate or an inspection. We map which page answers which search, and where the call button sits on each.
Build
Fast, accessible and phone-first. Your real photos and proof go where a homeowner looks for them.
Local SEO
Service and city pages, structured data, and your Google Business Profile matched to the site.
Check
Screenshots at four screen widths, every form and call link tested, speed measured on a phone, before anything goes live.
The 30-second test
A homeowner with a leaking roof doesn’t read your website. They scan it on a phone, usually standing in the problem. In about thirty seconds they decide whether to call you or the next result. We design every page to pass that test, and we score your current site against it.
- 0–3 s
Is this the right kind of company?
Your trade and your town, in words they’d search with, before anything else.
- 3–10 s
Do they work near me?
Service area named plainly. No “serving the greater region”.
- 10–20 s
Can I trust them in my house?
Your own job photos, reviews with names, license and insurance you can check.
- 20–30 s
How do I reach them, now?
A phone number they can tap and a short form, both reachable with one thumb.
Find out where homeowners give up on you
Send your site and business name. We’ll send back the teardown. No call required, no obligation to hire us.
[how fast you return a teardown]
Or call [phone]
Or email hello@vanoray.com