Websites and local SEO for electricians
Homeowners are more nervous hiring an electrician than almost any other trade, because mistakes are dangerous and they can’t judge the work. Many searches are planned projects, a panel upgrade, an EV charger, a remodel, where the homeowner compares a few electricians carefully.
What a electrical contractor site has to show in 30 seconds
Before a homeowner reads anything, they’re deciding whether to call. These are the things that decide it for a electrical contractor.
Licensed, permitted work
Your license number and how you handle permits answer the biggest worry before it’s asked.
The job they came for
A homeowner searching for an EV charger wants a page about EV chargers, not a list of everything you do.
Who you are
Real photos of your electricians and your van make you a person, not a listing.
An easy way to get a quote
Planned projects start with a quote or a site visit; make that request short.
What the teardown looks at for a electrical contractor
The teardown checks all six parts of the path. For a electrical contractor, these are the points we look at hardest.
- Google profile
Electrician category, services like panels and EV chargers listed, license and photos.
- Website
One page per project type, license visible, quote request reachable with one thumb.
- Reviews
Reviews that mention safety, clean work and passed inspections.
- Follow-up
Whether quotes for larger projects get a follow-up, since these are decided over days.
Pages we’d build
One page per job you make money on, so each search lands on the page that answers it. Only the ones that fit your business.
- Panel upgrades
- EV charger installation
- Electrical repair
- Lighting
- Generators
- City pages for the towns you work
The 30-second test
A homeowner with a leaking roof doesn’t read your website. They scan it on a phone, usually standing in the problem. In about thirty seconds they decide whether to call you or the next result. We design every page to pass that test, and we score your current site against it.
- 0–3 s
Is this the right kind of company?
Your trade and your town, in words they’d search with, before anything else.
- 3–10 s
Do they work near me?
Service area named plainly. No “serving the greater region”.
- 10–20 s
Can I trust them in my house?
Your own job photos, reviews with names, license and insurance you can check.
- 20–30 s
How do I reach them, now?
A phone number they can tap and a short form, both reachable with one thumb.
Get a free teardown for your electrical contractor
Send your site and business name. We’ll send back the teardown. No call required, no obligation to hire us.
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Or call [phone]
Or email hello@vanoray.com