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Websites and local SEO for remodelers

Remodeling isn’t an emergency. A kitchen or bathroom project is researched for weeks, often by a couple, and the deciding question is whether they trust you with their home and their budget for months.

What a remodeling company site has to show in 30 seconds

Before a homeowner reads anything, they’re deciding whether to call. These are the things that decide it for a remodeling company.

  • Work like theirs

    A portfolio organized by kitchens, bathrooms and basements lets them find projects like their own.

  • How the project will go

    A plain explanation of your process, from consultation to cleanup, answers the fear of a job that drags on.

  • What it roughly costs

    Ranges or typical project sizes, if you’re comfortable sharing them, filter out the wrong leads and reassure the right ones.

  • A low-pressure first step

    A design consultation request, not a demand for a phone call.

What the teardown looks at for a remodeling company

The teardown checks all six parts of the path. For a remodeling company, these are the points we look at hardest.

  • Social pages

    Whether your Instagram or Facebook shows recent finished work, since remodeling clients browse there.

  • Website

    Portfolio by project type, process page, photos that load fast on a phone.

  • Reviews

    Reviews that mention communication, budget and timeline.

  • Follow-up

    Whether consultations that didn’t sign get a follow-up weeks later, when many decide.

Pages we’d build

One page per job you make money on, so each search lands on the page that answers it. Only the ones that fit your business.

  • Kitchen remodeling
  • Bathroom remodeling
  • Basements
  • Additions
  • Portfolio by project type
  • City pages for the towns you work

The 30-second test

A homeowner with a leaking roof doesn’t read your website. They scan it on a phone, usually standing in the problem. In about thirty seconds they decide whether to call you or the next result. We design every page to pass that test, and we score your current site against it.

  1. 0–3 s

    Is this the right kind of company?

    Your trade and your town, in words they’d search with, before anything else.

  2. 3–10 s

    Do they work near me?

    Service area named plainly. No “serving the greater region”.

  3. 10–20 s

    Can I trust them in my house?

    Your own job photos, reviews with names, license and insurance you can check.

  4. 20–30 s

    How do I reach them, now?

    A phone number they can tap and a short form, both reachable with one thumb.

Get a free teardown for your remodeling company

Send your site and business name. We’ll send back the teardown. No call required, no obligation to hire us.

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Or email hello@vanoray.com