Call [phone]

A free teardown of the path to a booked job

You send your website and business name. We check six things a homeowner meets before hiring you, the way they would, and send back what holds, what’s under strain, what fails, and the fix for each. Plain language, no sales call required.

Request my teardown

What you get back

A written teardown of your business as a homeowner sees it, ordered from the first thing they meet to the last.

  • A verdict for each of the six checks

    Holds, under strain, or fails, decided by the weakest thing we find in that check.

  • Every finding, with the reason

    What we saw, why it costs you calls, and the measurement behind it where there is one.

  • The fix, in plain words

    Something you or whoever runs your site can act on. Some fixes cost nothing but an afternoon.

  • Where the path breaks first

    The earliest point a homeowner is likely to give up, so you know what to fix first.

The six things we check

In the order a homeowner meets them. If any part gives way, the job goes to someone else.

  1. Google profile

    Your Google Business Profile: right category, real photos, hours, and the towns you actually serve.

  2. Reviews

    Your reputation: how many reviews, how recent, and whether you answer the bad ones well.

  3. Social pages

    Active, recognizably you, with the same name and number as everywhere else.

  4. Website

    The 30-second test, speed on a phone, service and city pages.

  5. Calls and forms

    Missed calls, voicemail, and how long a form waits for a reply.

  6. Follow-up

    Estimates that went quiet: whether anyone checks back after the quote, and when.

  7. Booked job

What a teardown looks like

Each of the six checks gets a verdict, set by its weakest finding. You get every finding, the reason and the fix, in plain language. This sample is for our fictional roofer.

The fictional roofer’s six checks drawn as one structure, in path order. Google profile, reviews and social pages are under strain; website and calls and forms fail; follow-up holds. The cord to a booked job hangs slack. Google profileservice area: vague Reviewsnewest 7 mo Social pagesnumbers found: 2 Websitetap-to-call: none Calls and formsform reply: 26 h Follow-upquote call: day 2 Booked jobnot reached
Our fictional roofer, drawn the way a teardown sees them.
Holds
Does its job. Leave it.
Under strain
Works, but loses people.
Fails
Costs you calls today.

Sample teardownhalvorsen-roofing.example

6 checks Two fail, three are under strain, one holds. The path breaks at the website, so the job is not reached.

  1. Google profileUnder strain
  2. ReviewsUnder strain
  3. Social pagesUnder strain
  4. WebsiteFails
  5. Calls and formsFails
  6. Follow-upHolds
  • Under strain

    Profile service area says “Northern Utah”

    Too vague to rank or reassure. Fix: list the towns you serve, and give the main ones their own pages on your site.

    towns listed: 0Google profile

  • Under strain

    Newest Google review is 7 months old

    Good rating, but it reads like a company that’s gone quiet. Fix: ask for a review at every finished job, with a direct link.

    reviews: 41, newest 7 moReviews

  • Under strain

    Facebook page lists an old phone number

    Homeowners who find you there call a dead line. Fix: one name, number and address everywhere.

    numbers found: 2Social pages

  • Fails

    Phone number is part of an image

    It can’t be tapped, read aloud or found by Google. Fix: real text, linked to call.

    tap-to-call: noneWebsite

  • Fails

    Homepage takes 6.8 s to show anything on 4G

    Most people won’t wait that long. Fix: compress the hero photo, drop the slider.

    LCP 6.8 s, target < 2.5 sWebsite

  • Holds

    Real crew photos on the about page

    Keep them. Move one up to the homepage.

    original photos: 14Website

  • Fails

    Web form replies took 26 hours

    That’s a full day for the homeowner to call someone else. Fix: an instant text-back, then a call from whoever’s on.

    form reply: 26 hCalls and forms

  • Holds

    Quotes get a follow-up call on day 2

    Keep it. Add a short text on day 5 for anyone who hasn’t answered.

    quote call: day 2Follow-up

Sample figures belong to a fictional site and illustrate the format only.

The fine print, which is short

  • It’s free, and it’s yours

    Keep the teardown and use it however you like, with us or without us.

  • No call required

    We send it to the phone or email you give us. If you want to talk it through, you can.

  • How long it takes

    [how fast you return a teardown]

  • Contractors only

    We only do teardowns for contractors and home-service businesses.

Request your teardown

Your website (if you have one) and business name are all we need to start. The other fields tell us where to send it.

[how fast you return a teardown]

Or call [phone]

Or email hello@vanoray.com