Remodeling: Hollis & Vane
An editorial site for a high-end remodeler, built for a decision that takes weeks, not minutes.
This is a concept, not client work. Hollis & Vane is a fictional company we invented to show how we design for remodeling contractors. The photos are licensed stock.
Who it’s for
Couples planning a kitchen, bathroom or whole-home renovation from about $50,000 to well over $200,000. They research for weeks, compare portfolios, and worry most about budget, timeline and living through the work.
The design challenge
High-end remodeling isn’t an emergency, so a loud “call now” site would cheapen it. But a beautiful portfolio with no clear next step loses the lead to whoever answers questions first.
Homeowners need to picture both the result and the months of process, without the site promising prices or timelines it can’t keep.
The conversion strategy
Why the page is laid out the way it is. These are design decisions, not measured results; a concept site has no real visitors.
Projects as stories
Work is presented as editorial plates with captions about the problem, the decisions and the result, so a visitor judges thinking as well as finishes.
Show the process up front
Five clear stages from consultation to walk-through answer the biggest fear, a project that drags on with no end in sight.
A consultation, not a quote
The primary action is a design consultation, with optional budget and timeline fields that qualify the lead without scaring anyone off.
Calm, confident copy
No urgency tactics. The site sounds like the firm you’d trust with your house for months.
The look
A visual identity made for this one business. None of it is shared with the other concepts.
- Plaster white and ink with one restrained accent
- Bodoni Moda display with Hanken Grotesk text
- Asymmetric magazine layouts and large photography
What’s in the demo
Every page works: navigation, forms with validation, and mobile layouts. Forms show a confirmation but send nothing.
- Home
- Kitchens
- Bathrooms
- Whole-home renovations
- Portfolio
- Our process
- About
- Consultation request
The other concepts
Roofing: Corbel Roofing Co.
A premium roofer’s site built for the homeowner who just watched hail bounce off the driveway.
Plumbing and HVAC: Brightwater Home Services
A plumbing and HVAC site built for a homeowner with a problem right now, and for the maintenance plan that keeps them coming back.
Want a site built with this much thought?
Start with a free teardown of your current site. We’ll show you where homeowners give up, and what we’d change first.
You’ll get your teardown within three business days.
Or email hello@vanoray.com